Privacy Policy


Thank you for choosing Famerce.

This document, i.e., Privacy Policy (“Policy”) contains the manner and details in which Super Kol Commerce Pvt. Ltd., that owns and controls this platform known as ‘Famerce’ (“we”, “us”, “our”), collects and processes the data that you, the user (“user”, “you”, “your”) of this platform (“Website”) provide to us. Super Kol Commerce Pvt. Ltd. is a company registered under the Indian Companies Act, 2013, having its registered address at 1st Floor Jer Mansion, B-Block, at Vaman Pundalik Varde Marg, Bandra (West), Mumbai 400050.

We understand that the data that we may collect may contain information that is personal in nature. Since we value the privacy and security of your personal information as much as you do, we would like you to understand the exact nature of the personal data that we collect from you and how we collect it, how we store it, how we use it, and whom we share it with.

Additionally, please also read our Terms of Use for the Website. This Policy and the Terms of Use are to be read in consonance and form part of a single understanding. Any capitalised terms not defined herein shall be interpreted to mean as defined in the Terms of Use.

We may change the terms of this Policy from time to time. The date at the top of the Policy shall reflect the date on which the Policy was last revised. In the event that there are material changes to the Policy, we may send you additional notice by way of an e-mail or a notification on the Website.

Should you have any questions or concerns in relation to this Policy, you are always welcome to contact us by writing to us at and we’ll endeavour to do our best to address them.

Alternatively, while we aim to be completely transparent in the manner we choose to protect your privacy, you may not agree with the terms of this Policy. Should this be the case, please remember it is your choice whether you wish to continue using the Website.

Information we collect from you

You are not required to provide any personal data to us directly. Once you sign up on our Website through Facebook or Gmail, we receive the required personal data about you, from these websites instead. Before providing us access to your personal data, you will be informed by Facebook or Gmail about the personal data we require access to. Once you have granted your consent through the prompt you receive from Facebook/Gmail, we will be able to access such personal data.

Type of user data
Purpose for collecting and processing this data
Name, Email, Youtube subscribers/Instagram followers
To evaluate whether we can execute a contract with you.
Mobile number and Address
To deliver samples of the products to you.
When do we collect this data?

We collect this information when you:

1. Sign-in to the website using Facebook login

2. Sign-in to the website using Google login

Please note, the personal data collected and/or processed by Facebook or Gmail are governed by the privacy statement of these respective platforms. We are only responsible for protecting your personal data that we receive access to, through Facebook or Gmail.

The above list of data being collected is a non-exhaustive list and we may require you to share further information from time to time for which we will notify you.

Information generated by you

Type of usage data
Purpose of collecting and processing this data
When do we collect this data?
Data and inferred data about how you interact with the Website including but not limited to the products you show interest in, your search queries, and the text and content you input the Website.
Legitimate interests in relation to inferences about your interests which we use to tailor and improve our business model. Where cookies are used for such processing (as explained below), we obtain prior consent where required under applicable laws.
The information related to your usage of the Website is collected automatically and in a dynamic manner as and when you use the Website.

Technical information we collect

Type of usage data
Purpose of collecting and processing this data
When do we collect this data?
Information about the types of devices you are using such as unique device IDs, network connection type; provider, network and device performance browser type; information enabling digital rights management; operating system, and the version of the Website.
Legitimate interests in managing and improving our Website and protecting our content.
Technical information is collected automatically and in a dynamic manner as and when you use the Website.

Why we collect and process personal data and how we use it

  1. To register your request to associate with us, on the Website.
  2. To conduct business planning and forecasting.
  3. For marketing, promotional, and advertising purposes.
  4. To answer your questions or requests for information or handle your complaints.
  5. To ensure that content provided regarding our business model is presented in the most effective manner for you and for your computer or other devices.
  6. To notify you about updates or changes to our business model or Website features and content.
  7. To comply with legal obligations and requests by law enforcement.
  8. To establish, exercise, or defend legal claims.
  9. Inferences drawn from how you interact with the Website allow us to constantly identify what we could do better to help our users.
  10. To detect, investigate and prevent fraudulent usage and other illegal activities and protect the rights and property of Super Kol Commerce Pvt. Ltd.

Analytics Technologies

Tracking Technologies

Our analytics partners use tracking technologies such as cookies, beacons, tags, and scripts.

  1. Analytics Cookies track information about Website visits so we can make improvements and report our performance. These cookies collect information about how visitors use the Website, which site the user came from, the number of each user’s visits, and how long a user stays on the Website. We might also use analytics cookies in the future to test new ads, pages, or features to see how users react to them.
  2. Web beacons, tags, and scripts may be used on the Website or in e-mails to help us deliver count visits, understand usage and advertising campaign effectiveness, and determine whether an e-mail has been opened and clicked on. We may receive reports based on the use of the aforesaid technologies by our service/analytics providers on an individual and aggregated basis.
  3. The Website uses Google Analytics code to gather statistical data. Google Analytics sets cookies to help us accurately estimate the number of visitors on the Website and the volume of usage of the Website. This is done, inter alia, to ensure that the Website is available and running efficiently even with maximum traffic.

In the event you seek to opt-out of this tracking, please write to us at

Log Files

As is true of most websites, we gather certain data and automatically store it in log files. This data may include Internet Protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.

Sensitive data

As per the Information Technology (Reasonable Security Practice) Rules, 2011, a certain category of user’s data is classified as “sensitive personal data”. For the sake of clarity, we have provided a table enlisting the type of data considered to be sensitive personal data and information as to whether Super Kol Commerce Pvt. Ltd. and/or its third-party associates process or collect such data on the Website.

Financial information including band account or payment instrument details
Physical, physiological or mental health condition
Sexual orientation
Medical records and history
Biometric information

Your rights over the personal data you share with us

Privacy laws across the world grant individual’s rights over their personal data. These rights allow you to control the personal data that we collect and the manner in which we use it.

Your rights
Right to confirmation and access
The right to be informed of, and request access to your personal data that is collected and processed by us.
Right to correction, rectification, and erasure
The right to request that any incomplete or inaccurate personal data provided be updated, corrected, or erased.
Right to restrict
The right to request that we temporarily or permanently stop processing all or some part of the personal data that you provide to us.
Right to object
▪ The right, at any time, to object to us processing your personal data on grounds relating to your particular situation;
▪ The right to object to your personal data being processed for direct marketing purposes.
Right to data portability
The right to request a copy of your personal data in an electronic format and the right to have such personal data transferred or transmitted to a third-party service.
Right to not be subject to automated decision making
The right to not be subject to a decision based on automated decision-making basis the personal data that you share with us. This includes profiling, in the event that such profiling would have a legal effect on you or a similarly significant effect.

Who do we share your data with?

From time to time, we may share your personal data with third-parties such as:

  • IT & E-Mail Service Providers
  • Law Enforcement Agencies
  • Courier/Shipping Service Providers
  • advertising Partners
  • Data Analytics Agencies
  • Social Media Partners
  • Entities seeking to acquire or invest in SUPER KOL COMMERCE PVT. LTD.

How do we protect your data?

We implement appropriate technical and organisational measures to help protect the security of your personal data including pseudonymisation, encryption, access, and retention policies to guard against unauthorised access and unnecessary retention of personal data in our systems.

Retention and deletion of data

Retention pf data: We collect and store your data for only as long as it is necessary for you to operate the Website. In addition to this, we may also retain your data for legitimate and essential business purposes, including but not limited to making data-driven business decisions, complying with legal obligations, and resolving any disputes that may arise from time to time.

Deletion of data: Unless legally allowed or legally mandated to store such data, upon receiving a request, we will delete all your personal data or anonymize it so that such data is no longer identifiable to you as an individual.

Governing law, jurisdiction and arbitration

As provided in our Terms of Use

Contact Us

If you have any questions regarding this Policy, please feel free to reach out to us by contacting our Grievance Redressal Officer by writing an e-mail to or by writing to us at the following address [insert detail].